We Started Ibha Because Our Parents Needed Us
In 2019, two siblings in the US realised their parents in India were ageing without adequate professional support, and that millions of Indian families faced the same impossible situation. Ibha was their answer.
Care Like a Son or Daughter
That phrase is not a tagline. It is the literal brief we give every Ibha care manager before they enter a home. We ask them: imagine this is your parent. What would you notice? What would you fix? What would you make sure they knew?
India is living through a quiet crisis. Millions of senior citizens live alone or with minimal support, while their children work in cities across the country or abroad. The infrastructure of formal elder care, reliable, professional, and humane, has simply not kept pace with this reality.
Ibha exists to close that gap. We are not a staffing agency or a medical service. We are a care company, and the difference matters. We don't just send someone to the house. We send someone who genuinely cares about what happens there.
Read Our Full StoryWhy not hire a domestic helper?
Domestic helpers provide physical presence, not professional care. Ibha care managers are trained in geriatric health monitoring, emergency response, and family communication, and they are accountable to documented standards.
Why not rely on neighbours or relatives?
Informal support is unpredictable and unaccountable. It also places unfair burden on relationships. Ibha provides the reliability of a professional service with the warmth of personal care.
Why Ibha and not a hospital or clinic?
Hospitals treat illness. Ibha manages wellbeing. We work alongside doctors and hospitals, but our job is everything that happens outside the clinical setting: daily life, safety, dignity, and connection.
What We Stand For
Three values that guide every hire, every training session, every care visit, and every conversation we have with families.
Empathy
We train every care manager to enter a home the way a thoughtful family member would, curious, patient, and genuinely interested in the person, not just the task. Care without empathy is just a checklist.
Excellence
Our care managers complete a rigorous 120-hour certification programme. We audit visits, review reports, and hold our team to standards that most professional services don't. Because your parent deserves the best.
Transparency
Every visit is documented. Every report is shared. Every price is published. We never charge for something without your approval and we never hide behind vague descriptions of what we do. You always know exactly what's happening.
Ibha by the Numbers
Six years of building something we're proud of. Every number represents a family who trusted us with the people they love most.
The Team Behind Ibha
Built by people who understand both the love that drives the need for elder care, and the professionalism required to deliver it well.
Harini Divakaran
Co-Founder & CEO
Former McKinsey consultant who started Ibha after struggling to find good care for his father in Jaipur while living in New York. Drives Ibha's strategy and growth.
LinkedIn →Priya Nair
Co-Founder & COO
PhD in Gerontology from TISS. Built the care manager training programme that sets Ibha apart from every other elder care service in India.
LinkedIn →Kiran Patel
Head of Technology
Built the family monitoring platform trusted by 30,000+ families. Previously at Practo and Nykaa. Believes technology should feel like a caring human, not a cold system.
Meena Krishnan
Head of Care Excellence
15 years in geriatric care across Apollo and Manipal hospital groups. Ensures every Ibha care manager meets the highest professional and compassionate standards.
Ready to give your parents the care they deserve?
Join 30,000+ families who trust Ibha for compassionate, professional elder care across India.