Recognised by India's Top Media
We are grateful for the recognition Ibha has received, but the award we measure ourselves by is the family that sleeps better because we're looking after their parent. Every other recognition follows from that.
Awards & Honours
Recognition from India's leading industry bodies, business media, and peer organisations.
India's Most Impactful Health-Tech Company
CNBC-TV18 Emerging Business Awards
Recognised for building the largest professional elder care network in India and demonstrating that technology-enabled care can be both scalable and humane.
Social Impact Company of the Year
ET NOW Business Leaders Awards
Economic Times recognised Ibha for addressing one of India's most underserved populations, senior citizens, with a model that prioritises dignity over efficiency.
Forbes India 30 Under 30
Forbes India
Co-Founder Priya Nair named to Forbes India's 30 Under 30 list in the Social Impact category for building the care manager training programme that set the standard for the Indian elder care industry.
Top 50 Startups to Watch
Inc42 Magazine
Inc42 included Ibha in its annual list of the most promising Indian startups, highlighting the company's unit economics, care quality metrics, and geographic reach.
Best Elder Care Service, Consumer Choice
The Hindu Business Line Wellness Awards
Voted by families across India as the most trusted professional elder care service, the only award determined entirely by customer feedback.
Healthcare Innovation Award
FICCI Health Excellence Awards
Awarded by the Federation of Indian Chambers of Commerce and Industry for Ibha's care manager training model and its replicable approach to quality elder care at scale.
W-Power Lister
Forbes India
Co-Founder and COO Priya Nair named to Forbes India's W-Power list recognising India's most influential women in business and social impact.
Best Social Enterprise, Health Category
India Social Impact Awards
Recognised at India's premier social enterprise awards for demonstrating that professional, accountable elder care can be delivered at scale across India's diverse geographies.
Press Coverage
How India's most respected journalists and publications have covered the Ibha story.
March 2025
"How Ibha is Solving India's Elder Care Crisis, One City at a Time"
A long-form profile on Ibha's founding story, its care manager model, and the personal motivations of co-founders Harini Divakaran and Priya Nair. The piece examines how a personal crisis became a professional mission.
January 2025
"The Startup That's Becoming India's Most Trusted Elder Care Partner"
Feature interview with Harini Divakaran on CNBC TV18's Young Turks segment, discussing the scale of India's elder care gap, Ibha's model, and the role of technology in making professional care accessible outside metro cities.
October 2024
"₹9,999 a Month: The Family App That's Replacing Anxious Phone Calls"
ET's deep-dive into Ibha's Premium plan and the family app, profiling three families who describe how Ibha changed their relationship with their parents' ageing. Quoted Priya Nair on why India needs professional care, not more domestic attendants.
August 2024
"Who Will Take Care of Our Parents? India's Elder Care Crisis, and the People Solving It"
India Today's cover story on India's ageing population crisis featured Ibha as one of three organisations leading a meaningful response. Included interviews with Ibha care managers and families from Delhi, Bengaluru, and Kolkata.
May 2024
"Why NRI Families Are Choosing Professional Care Over Domestic Help"
Mint's analysis of the growing demand for professional elder care from Indian families abroad, featuring Ibha's NRI family programme and data on the correlation between geographic distance and willingness to invest in professional care.
February 2024
"Caring for an Ageing India: The Business of Dignity"
A thoughtful editorial feature from The Hindu examining the ethics and economics of elder care in India, with Priya Nair quoted extensively on the importance of trained care workers and the dangers of treating elder care as a commodity.
November 2023
"From McKinsey to Elder Care: The Unlikely Journey of Ibha's Founders"
YourStory's founding story profile, a detailed account of how Arjun and Priya left high-profile careers to build Ibha, the challenges of the first two years, and what kept them going when it was hard.
July 2023
"India's Elder Care Gap: A Market Opportunity Worth ₹40,000 Crore"
Business Today's sector analysis cited Ibha as the leading example of a quality-first approach in a market dominated by informal, unaccountable care arrangements.
Media Enquiries
Journalists and media professionals are welcome to contact us for interviews, data, expert commentary on Indian elder care, or information about Ibha's work. We respond promptly and provide full transparency about our operations, outcomes, and approach.
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